Asociación de Productores y Comercializadores de la Tomata de penjar d'Alcalá de Xivert
The Asociación de Productores y Comercializadores de la Tomata de penjar d'Alcalá de Xivert (ALCALAX) was established in 2007 in order to preserve and promote the “Tomata de Penjar”, a traditional tomato variety that has been cultivated in the region since ancient times. Thanks to the support of the local farmers and the input from ALCALAX, the cultivation of the local variety has continued, facilitated by a new market strategy for commercialization and identification of new markets for the product.
Mauricio Calduch who manages and leads the technical coordination of the association will coordinate the experimental work to be performed by ALCALAX in the TRADITOM project. Traditional farmers with more than 30 years of experience in the cultivation and commercialization of traditional tomato varieties will contribute tools, expertise and know-how to the project to guarantee a successful outcome.